S4G4 - Merch Launch

Hip hop group S4G4 launched a line of branded merchandise and needed to market their products to their fans who follow them on social media. We produced a large photo set with multiple models to cover the demographic of the fanbase and then re-purposed the photos to create a dynamic mobile video advertisement. By re-using the existing visual assets, we were able to create multiple forms of media to share on various social distribution routes while maximizing cost efficiency.