Pepper Ron’s Pizza

“Late Night Cravings”

The Pepper Ron’s Pizza project is a great example of how smart planning for multiple platform distribution can easily create impactful visuals in different formats without the need for an entirely different production. Knowing this ad would have both mobile and web outputs, we designed our set for both aspect ratios. With a growing need to make ads for a 9:16 frame, we challenged ourselves to deliberately use the frame and incorporate it into the creative design by making the door the same size as the screen.